What's the difference between exclusive leads and aged leads?
Exclusive leads are sold to only one agent and are typically fresher and higher-intent, while aged leads are older, lower-cost leads sold in bulk that may have already been contacted by other agents.
Exclusive leads (Hot Leads on Paper Route Premiums)
- Sold once, to a single agent — no competition from other agents on the same lead
- Pre-qualified before being sold
- Priced at 3% of annualized premium, reflecting the higher quality and exclusivity
Aged leads (Aged Packs on Paper Route Premiums)
- Sold in bulk packs of 25, 50, 100, or 1,000
- Bulk aged leads at $5 per lead
- Best suited for agents who want higher volume to work through at their own pace, rather than one-to-one exclusive contacts
Agents choosing between the two are generally trading off cost against contact quality: aged packs cost less per lead but require more calls to find interest, while exclusive leads cost more per lead but come with higher built-in intent.