How much does a life insurance lead cost?
Life insurance lead costs vary widely depending on exclusivity and lead type, ranging from around $25 for a bulk pack of aged leads to a percentage of the resulting policy's premium for exclusive, pre-qualified leads.
On Paper Route Premiums specifically
- Aged Packs — start at $25 for a pack of 25 leads, scaling up to packs of 50, 100, or 1,000.
- Hot Leads (exclusive, pre-qualified) — priced at 3% of annualized premium, paid only once a lead converts into that value.
- Live Inbound Calls — a 10-second free look at no cost, then a flat $20 if the agent stays connected with the caller.
This pricing structure means agents can choose between paying upfront for bulk volume (aged leads), paying a flat fee only for calls worth taking (live inbound), or paying a percentage only tied to the value of a converted sale (Hot Leads).