What is pay-per-call insurance lead generation?
Pay-per-call insurance lead generation is a model where an agent is connected to a real, live inbound caller in real time and only pays for calls that actually connect — as opposed to traditional lead generation, where an agent buys a static list or form-fill contact upfront regardless of whether that person ever answers or qualifies.
How Paper Route Premiums implements this
- Callers dial in asking about coverage; the call is routed to a real-time claim board
- A licensed agent claims the call and gets a free 10-second look before any charge applies
- The agent only pays a flat $20 if they stay connected past that buffer